When asked what prompted this initiative, here is what our President Miles Merwin had to say. "This is a part of our culture. One of our Rally Cries is 'Where coverage meets Community'.  It is time to do just that. We are a small business and in some instances some of us own other small businesses. We feel it, we sympathize, we are also fighting to figure out the best way to get through this on a high note and stronger than before." Here is more from Miles.